With a background spanning sales and marketing across retail, non-profit, and PPE industries, Jathan Koetje brings a unique blend of expertise to the table. His deep understanding of consultative selling, the customer journey, and brand building—combined with a strategic marketing mindset—allows him to bridge the gap between businesses and their ideal audience and drive impactful results.

As a digital marketing expert, Jathan specializes in analytics, brand strategy, consumer behavior, and lead generation. He approaches every project with a customer-first mentality, ensuring that marketing efforts create real connections and lasting impact. Known for his ability to simplify complex ideas and communicate them effectively, he has a talent for making even the most intricate strategies easy to understand.

What sets Jathan apart is his rare balance of sales acumen and marketing expertise. He excels at building genuine relationships, gaining trust quickly, and then crafting creative, data-driven campaigns that drive results. His philosophy is simple: treat people with respect, strive for continuous improvement, and never settle for less.

Outside of work, Jathan enjoys spending time outdoors with his wife, Kelsey, and their two children in Alto. Whether he’s boating, mountain biking, snowboarding, or taking a family walk, he thrives in nature. They love discovering new restaurants, exploring new cities, and grilling the perfect steak over an open flame.